
Smilen Eyewear® supplies frames to Optometrists, Ophthalmologists, Opticians and Eyewear Professionals only. Smilen does not sell direct to consumers.
Smilen Eyewear® stocks over 2 million eyeglass and sunwear frames for next day delivery. This means when you promise your patients frames, they will be there!
This also guarantees that you'll be able to offer your patient the latest styles and the best selection!
More than just superior products...
...superior customer service & support!
New Customer? Call 800.887.5675 to request a User/Password.


Smilen Eyewear® Luxury Brands:
Smilen Elite® is our signature luxury brand. Each frame is handcrafted using the finest European acetate and the highest quality stainless steel featuring unique temple designs and colors.
The Times Square® Collection features the latest eyewear trends in a fast-changing market. The Times Square brand leads the pack with a large selection of gorgeous acetate and the highest quality stainless steel and titanium designs. From large sizes up to 62mm and beautiful rimless drill and pressure mounts the Times Square line has been a huge success for over 10 years!
A-List RC® Collection is a fashion forward luxury brand with designer inspired styles. The brand has exciting colors with a large selection of frames to accommodate men and women. The Youth Sport series is perfect for athletic children and teens while maintaining a trendy look.
The Profiles® Collection consists of round, stainless steel metals that target a specific market looking for an iconic fashion style.
The NYC4U® Collection is a luxury brand of finely crafted acetate designs. Featuring bold, vivid colors and elegant styles!
Smilen Eyewear® Premium Brands:
GothamStyle® Flex and Broadway® Flex Collections feature beautiful colors, trendy shapes and spring hinges for extra durability. Developed as an upgrade for those using insurance in the value frame market.
GothamStyle® Stainless and Trend Spotter® Collections feature trendy and traditional metal designs using high quality stainless steel. Perfect for men and women looking for value eyewear.
Smilen Eyewear® Value Brands:
The GothamStyle® Collection is our iconic value brand with over 30 years of success. Featuring high quality plastics, fashion forward designs, and colors with a variety of styles and sizes to satisfy all patients.
The Broadway® Collection is our first value collection. The brand features basic value styles and colors to target the insurance market. Broadway has a variety of styles to accommodate men, women and children.
The 2000 & Beyond® Collection features value plastics with vibrant color patterns and great designs for men, women and children’s plastics. Another iconic brand!

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NYC4U BQE 2 ★ New Exclusive Brand!
NYC4U BQE 3 ★ New Exclusive Brand!
GothamStyle Flex 87 ★ Best Seller!
Times Square Icon ★ New!
2000 & Beyond 3092 ★ New!
A-List RC 131 ★ New!
Smilen Elite 58 ★ New!
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